I staged a vacant home for an investor today that had been sitting on the market for several months. It’s in a great location, it just wasn’t getting any excitement. It was a classic example of why it is important to stage a vacant home.
So why is it so important to stage a vacant home?
· It will sell faster. A vacant property can take up to 78 percent more time to sell than comparable furnished homes, according to the Real Estate Staging Association.
· Buyers will see it as their home. Only a few buyers can visualize a vacant room decorated and furnished. The majority of buyers, on the other hand, cannot envision how they will live in the home or use a room.
· They’ll stay longer. During a showing of a vacant home, I’ve found that buyers unable to connect with the space will only stay on average 5 minutes, compared to an average 40 minutes in a furnished home.
· Their furniture will fit. Empty rooms look smaller to buyers, who more often than not will think their favorite sectional or king-sized bed is too big. In larger homes, buyers will question if they have enough furniture. Either way they’ll be calculating the additional cost of new furniture rather than focusing on the home.
· Details stand out. Architectural details and key features can stand out when a home is professionally styled and staged whereas empty rooms put a spotlight on flaws or needed repairs.
By Patti Stern, Principal PJ & Company Staging and Interior Decorating
After, now they can imagine meal time spent in the home.
As always, I’d love the opportunity to discuss how I can help you get that vacant home SOLD!